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Unformatted text preview: The company believes the best ideas can come from anywhere. Discussion Questions 1. CP+Bs Truth campaign targeted the youth market. What conflicts face this market? Why would the conflicts common to youth make it difficult to produce an influential social marketing campaign? 10 Points Rewrite- the view of young peoples life changes. Young people are practical, rebellious, they like groups, have to find what they want. And even they dont know what they want. 2. Explain the concept of connexity and how it relates to CP+Bs discovery of multi-media usage among teens. 5 Points Rewrite- young people want freedom, yet guidance. Unintentional advertising Understand the problems, then look at the media Best ideas dont always come from the top...
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This note was uploaded on 09/01/2011 for the course BUSINESS 101 taught by Professor Jones during the Spring '11 term at Southern Nazarene.
- Spring '11