1. How would you describe Harley-Davidson brand personality? I would describe the Harley Davidson brand as bold, independent, rebellious, and full of freedom. 2. What makes this personality different from any other motorcycle brands? It stands alone because it is the way the bike is represented by the many people that support the brand. The riders ARE the brand. Total strangers are coming together from across the country because of one brand. Not only are they coming together, but they are immediate friends and long lasting relationships that come out of just one thing in common. James Dean, Pete Sampras, and many other people with name recognition have Harleys’--and to the common people, this says a lot about the way Harley Davidson conducts themselves. 3. The Harley brand is communicated consistently around the world. This is usually a positive attribute, but
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