Question 3 - many different structures and is significantly...

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Why does the communications model identify several important components for marketers when they try to change consumers’ attitudes toward products and services? The communications model specifies the certain elements it takes in order to communicate with their consumers. This communications model identifies several important components/elements for marketers when they try to change consumers’ attitudes toward products and services. Persuasion refers to the attempt to change the consumers’ attitudes. The communications model specifies the elements marketers need to transmit meaning. These include a source, a message, a medium, a receiver, and feedback. The source is where the communication originates. The message can be in
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Unformatted text preview: many different structures and is significantly based on how we perceive the. After we receive the message we have to transmit it via medium, which can be a number of things. TV, radio, magazines, bill boards, and personal contact are a few of the mediums. The receivers (the consumers) must interpret the message in their own experience and give feedback to the source so that the marketer can use the receivers reactions to modify aspects of the message. This is why the communication model is so important in todays society. All information is in the book page 272-273 for the works cited...
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This note was uploaded on 09/01/2011 for the course BUSINESS 101 taught by Professor Jones during the Spring '11 term at Southern Nazarene.

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