{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Test II Review - Consumer Behavior 9e(Solomon Chapter 5 The...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer Behavior, 9e (Solomon) Chapter 5 The Self 1) The idea that each human life is unique rather than a part of a group was developed in ________. A) ancient times (between the first and fifth centuries) B) late medieval times (between the eleventh and fifteenth centuries) C) colonial times (between the sixteenth and seventeenth centuries) D) modern times (between the eighteenth and twentieth centuries) 2) Many ________ cultures stress the importance of a collective self , in which the person's identity is derived in large measure from his or her social group. A) Eastern B) Northern C) Western D) Southern 3) A Confucian perspective stresses the importance of ________, which focuses on others' perceptions of the self and the desire to maintain status in the eyes of others. A) conformity B) face C) self-esteem D) social comparison 4) "Casual Fridays" in American workplaces encourage the expression of a person's ________, a concept that is not as highly valued in Eastern cultures that stress the importance of a collective self. 5) The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities. 6) ________ refers to the positivity of a person's self-concept. 7) The ideal self is a person's conception of how she ________. A) adapts to play different roles B) imagines others to think of her C) would like to be D) realistically thinks she is 8) Through the process of ________, people try to affect what others think of them by strategically choosing clothing and other products.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
9) Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. 10) The Sims Online and Webkinz are both examples of ________, part of the growing market of real-time, interactive virtual worlds. 11) Matthew assumes the virtual identity of Vlad the Conqueror and is able to see himself in an online game as an armored attack robot. This visual identity is called a(n) ________. A) avatar B) extended self C) ideal self D) distorted self-image
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern