Test Review 1 - Consumer Behavior 9e(Solomon Chapter 1...

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Consumer Behavior, 9e (Solomon) Chapter 1 Consumers Rule 1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle 2) A consumer researcher who examines consumers' lifestyles and personalities is studying ________. A) demographics B) psychographics C) social class D) roles 3) The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by which of the following? A) more frequent use of market segmentation strategies B) the growth of the Web C) decreasing brand loyalty in tough economic times D) the increasing diversity of the American population 4) A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. A) market filtering strategies B) market segmentation strategies C) the 80/20 strategy D) economies of information 5) The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called ________. A) lifestyle marketing B) role marketing C) consumer behavior D) marketing research 6) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influence
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7) According to the basic marketing concept, a firm exists to ________. A) earn profits B) win market share C) establish relationships D) satisfy needs 8) Which of the following explains how a minority of a product's users make up a majority of sales of the product? A) RFID theory B) the 80/20 rule C) market segmentation D) u-commerce 9) People who belong to the same social class have which of the following in common? A) income levels B) personalities C) ethnicity D) family structure 10) Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time? A) differentiated marketing B) global marketing C) services marketing D) relationship marketing 11) Wal-Mart tracks the habits of the 100 million customers who visits its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing. A) undifferentiated B) database C) relationship D) consumer-generated 12) For marketers, ________ is the most important marketing phenomenon of this decade. A) consumer-generated content B) culture jamming C) transformative consumer research D) economics of information 13) The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.
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A) role theory B) group theory C) relationship marketing D) consumerspace research
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This note was uploaded on 09/01/2011 for the course BUSINESS 101 taught by Professor Jones during the Spring '11 term at Southern Nazarene.

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Test Review 1 - Consumer Behavior 9e(Solomon Chapter 1...

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