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Nordstorm1 - 1 Nordstrom Marketing Environment Forces...

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Nordstrom Marketing Environment Forces, Promotional Strategy and Distribution Channel BUS 508. Section 008016 May 23, 2010 1
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Nordstrom Since Nordstrom’s (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal and Regulatory; Technological; Social; and Competitive and Economic Forces) 1. Political. Legal and Regulatory : Labor laws are a good example of laws that affect businesses. As all companies should, Nordstrom must follow fair employment practices, which include laws against discrimination based on sex, race, religion, age, physical disabilities, and martial status. 2. Technological : Ecommerce is an example of technological advances in the way good and services are bought and sold. Many companies have websites where the consumers can purchase their product via the internet. 3. Social : As the consumer become more concerned about the environment, companies are being force to be more environmentally responsible. One area of concern is the use of plastics (plastics bags, containers…). Instead of using plastics, some companies have moved to using recyclable paper bags and reusable bags to cut the waste, and to consume less energy. 4. Competitive and Economic Forces : The most recent economic force that affected many businesses was the great recession of 2009, where businesses had to cut their sales force and offer deep discounts on products to remain competitive. While some retailers were fighting to stay afloat, other business couldn’t manage the decline in demand for their goods, and went out of business. 2
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Discuss the positive or negative impact of the forces on marketing the department store. The marketing environmental forces have produced mainly a positive impact on Nordstrom. Their positive responses to these forces have afforded Nordstrom to regain its poise in the most competitive retailing environment ever. (Business Week’s 50~Nordstrom Profile). The company seeks to ensure all goods sold in their stores are in compliance with applicable laws. Not only does the company work hard to be a law abiding company, but seek partners and vendors who share the same philosophy. Nordstrom’s guidelines require the facilities operated by in vendors, subcontractors, and buying agents to adhere to a high degree of ethical labor standards. This business philosophy is a win-win situation for all workers involved.
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