•
•
•
111.
1
.......
~._~HA!!bMMI'l~G~
__
........
__
1
2008-2009
CHAPT~
AN OVERVIEW OF
Chapter I An Overview of
Marketing
_.
--
..
_--
O
Learning
1tI'
Outcomes'
[Lo'l
Defln
...........
__
D1
[Lo2l
Descr8tefour lllal'keting
.....
nilgellleM
p...
loso
.......
IL03!
DI$CIISStlledlt'ferenceslaetwccnNles.ncI
---
t
L04!
Descrll:tesevwalreasons
for
studying
....
rll:edng
_.
--.,
..
_-----
i
"
.,
8[
What Is Marketing?
Denne the
term
marketing
/
-,
_
...<--
-
.
What Is Marketing?
What Is Marketing?
AI¥I""
r-==l::Ac;_;=,.",,AfilhlW_-
AlIA
.......
~
D
..............
A
Do::...
=.:a:!:,~'!ri
Pi
d.n
I
-
.
M"rktlllngil
tlta activity,
let
of
instltutlons ••
nd
procesl.s 'or creating,
cO
....
uRIc.tlng..
delivering, and
eXcMnglng offering_that have value for
eu.tonIen,
clients,partners, and
society
atlarg e,
_.
_.
.---
_.
-
What
Is
This
preview
has intentionally blurred sections.
Sign up to view the full version.
This is the end of the preview.
Sign up
to
access the rest of the document.
- Spring '11
- FOLGER
- Marketing, atlarg e
-
Click to edit the document details
