KIC000041 - Chapter I An Overview of Marketing • Learning...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter I An Overview of Marketing • Learning Outcomes' 111. 1 ~._~HA!!bMMI'l~G~_ ....... _ [Lo'l ........ __ 1 2008-2009 _. 8[ [Lo2l Defln ........... Descr8tefour lllal'keting .....nilgellleM p...loso....... AN OVERVIEW OF --.._-- t L04! --- Descrll:tesevwalreasons for studying .... rll:edng _. --., _----.. ., What Is Marketing? What Is Marketing? AI¥I"" r-==l::Ac;_;=,.",,AfilhlW_- AlIA....... _ ... -< ~ D.............. Denne the term marketing -, A / - . =.:a:!:,~'!ri Do::... _. -- • _. .--- --L 1- M"rktlllngil tlta activity, let of instltutlons •• nd procesl.s 'or creating, cO.... uRIc.tlng.. delivering, and eXcMnglng offering_that have value for eu.tonIen, clients, partners, and society atlarg e, d.n What Is Marketing? - . Pi - What Is Marketing? _. D1 __ IL03! DI$CIISStlledlt'ferenceslaetwccnNles.ncI CHAPT~ • 1tI' O .Q? _. ~ =. ......... I;:::;::=.=.=..,~-:l. ....... ~ , . , --"'-' ...... .-. -- i " I An Overview of Marketing Chapter' • LO' Exchange Exchange Peaplelt¥tnt .... ~ to recefw.otHtNntI ttM1I' -'dr~h .. e. v -- _. _ Deslreto _- De.lwtth r_ 0ttIi. .....--.._ ... LO' Watch an Ad - Get Free Software LO' Exchange I ExdNint:e -.y not take pI_e even I' condttlons .... ..ee I An .gf'eClltent I MN"Iretine • .. ud be r..c.heIf oetllll'S even ., en_ng~ dDeS not a.ke pIft o,,-;.('}"t RJ -;. RJ """ LO' '*~ ....-.- ®".Yo,,('},,~ -- Marketing Management _~P=iloso hies nlaidlps Describe four marketing ...anagement philosophies -, - -, -- .... 2 • ...
View Full Document

This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

Page1 / 2

KIC000041 - Chapter I An Overview of Marketing • Learning...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online