KIC000049 - Chapter 5 Consumer Decision Making •...

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Unformatted text preview: Chapter 5 Consumer Decision Making • (Learning] 8utcomes [w'l Explain why marketing managers should understand consumer behavior [LO'J Analyze [Le),] (Learning] Outcomes • Identify the types of consumer buying decisions and discuss the significance consumer involvement. the components of the consumer decislon-maklnq process Explain the consumer's evaluation process postpurchase [learning] Outcomes of [LO'J Identify and understand the cultural factors that affect consumer buying decisions Iw'l Identity and understand the individual factors that affect consumer buying decisions Identify and understand the social factors that affect consumer buying decisions _. Identify and understand the psychological factors that affect consumer buying decisions ~_c..o ... '--I ... ... '''' n'............ Consumer Behavior Explain why marketing managers should understand consumer behavior • _. _. _"_~"""""''''''''-'' __ 1 Chapter 5 Consumer Decision Making • LO· REVIEW LEARNING OUTCOME Understanding Consumer Behavior Analyze the components of the consumer decision-making process • HOW """"""", __ cam, .. ,,,,,,,,,,,,",,,,,,,,,,,,,, Consumer Decision-Making "-"""-"""" ... ,..""".'....,...... Consumer Decision-Making Process' - Process • A flve-stepprboass' used by consumers whe'i't buying goods or services. """",."'_c.oo ... ""n""'01<."""""_od Need Recognition Result [wj of an imbalance CI'IO".'" Need Recognition betwee,n actuet and eestrec sta~. • 2 ...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000049 - Chapter 5 Consumer Decision Making •...

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