KIC000057 - 5-LO REVIEW LEARNING OUTCOME Types of Business...

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Explain the major differences between business and consumer markets Chapter 6 Business Marketing [LO.] Business versus Consumer Markets Location Concentrated Dispersed Nature qf Buy . fMont, Professional More, Personal Negot/ations, More Complex Simpler Leasing' Gre.8ter Lesser LO· Fluctuating Demand "" ....... c...... "'_C. ........ miflOlII<.""""""_ LO· Demand in Business Markets Types of Business Products Raw Materials Describe the seven types of business goods and services
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Unformatted text preview: _. 5---------------------------------------------LO' REVIEW LEARNING OUTCOME Types of Business Goods and Services • ec __ """-.l.oa"' . ......... ", . .. ~ .. ~"_~.c. .m . ........ "'''''__ ~--. Evaluative Crlterla _. Chapter 6 Business Marketing Discuss the unique aspects of business buying behavior _. • Quality • Service • Price ___ c.. "' . ........ "". .. _ • • 6...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000057 - 5-LO REVIEW LEARNING OUTCOME Types of Business...

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