KIC000061 - Chapter 7 Segmenting and Targeting Markets LO • REVIEW LEARNING OUTCOME Bases for Segmenting Consumer Markets Describe the bases for

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 7 Segmenting and Targeting Markets LO' • REVIEW LEARNING OUTCOME Bases for Segmenting Consumer Markets Describe the bases for segmenting business markets _"'.....,.co .....,....,"","' _ ....... LO' Bases for Segmenting Business Markets LO' Bases for Segmenting Business Markets c..,....' LO' Buyer Characteristics LO' ""_"'-_"' .... UOn" .. ' ...... _ .... "' .. Buyer Characteristics JOb'~Sp~nSibil~le~ .".. o.. _r ./<i<. _"' __ .... l¢Mig~'"""" ..... ""',IlC. .. "" .... ,.... .. • 6 Chapter 7 Segmenting and Targeting Markets • La' REVIEW LEARNING OUTCOME Segmenting Business Markets List the steps involved in segmenting markets La' REVIEW LEARNING OUTCOME Steps.in Segmenting Markets • Discuss alternative strategies for selecting target markets L07 Strategies for Selecting Target Markets· L07 3:"(tio~~~18~ organ~!!?"$ rorj""lJlch all . orga('l~iOn de!signs, , impte,lnenW, iI'i1d "Ullntal_"~ Ii iWtniU't$tf"9 -miX:l1lf,e~ed tQ . -:~ ~ n,ecJfi:~~ ~tgrouP." "resUHinn ,; 1n mutiJiliilfy." -,-,4 ~ !', ',,", .•. • -.i~,,8atis,ZIIljJ_~i~ges_ ~~$Iii Strategies for Selecting Target Markets ---- Undifferentiated Concentrated Strategy • Strategy Multisegment Strategy <»p,ng/l<--""""' ..,...."' ' ' ...- 7 ...
View Full Document

This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

Page1 / 2

KIC000061 - Chapter 7 Segmenting and Targeting Markets LO • REVIEW LEARNING OUTCOME Bases for Segmenting Consumer Markets Describe the bases for

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online