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Unformatted text preview: The Role of Marketing Research _~ W'O"o"Jfoo.'O'C":*",~M_~C~ The pt~e55 Q(plaflnin-g,,-, <j c~llecting. ,a,!~:anaJYzing'" data relevanUo',8 marketing dec,ision. ' Chapter 8 Decision Support Systems and Marketing Research BizFlix o Define marketing research and explain its importance to marketing decision making • • • 2...
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- Spring '11
- 1m, @3, Role of Marketing Research, 0 1 L