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KIC000073 - Chapter 19 Customer Relationship Management(CRM...

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-------------------------------------------- LO' REVIEW LEARNING OUTCOME Capturing Customer Data ColI""I.'c""lomm ,,,fo,m."Oll,IB'lIIg every ",'~ .... ctk;n inl~"Clio". ~~~. t ...W.b . " Poinl cr ~~Ie ~·j(;o.k - -,. CJs:omoc ,,,,,,ice . ~.fl(;.ji~e'y, i"","I:,,tkm ~ P, "duelu"~.Cl''''L~''''\;'''' " '.. SJrvey '" PrWuol '~9.st·il1icn LO' REVIEW LEARNING OUTCOME StoreandIntegrate CustomerData ilf ~Jil(ilfqHHW]. ift. R~ponse list if! ;;:'. l1lil~1 'kwr •• , •• , •• ~.; •••.• ~,.~., ••• ·'· •••• 0 •••• '-.'.' ••• '•• ' D.iab.S.~ p·~~\~~~-~\~~~\~~~~~~~\~~~i~~~\~~i\~~~~\~~~·~~i~~~~\~: ~~i~\~~~:-:\~I-\~~~~\~\~: Data Warehouse Identifying the BestCustomers c ...... " Chapter 19 Customer Relationship Management (CRM) Describe the use of technology to store and integrate customer data GI",.".. O""",,"''"'''""CO", ... , .... , ......... _ .......... Describe how to identify the best customers Data Mining • Identify and profile the best customers • Calculate their lifetime value • Predict purchasing behavior
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