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Unformatted text preview: • • • Factors n uencm g ~Buying D ecisions '~ ? iJ i;;d iN 0 ~ ~ ? 4 0 i\'ii.i'iV ~ ~ 4 1 W ill'i!_ rr_ " " 'H C hapter 5 C onsum er D ecision M a'(ing C ulture 1 'Material artifacts- Characteristics Influenced by Culture • Sense of self and sp-ac~ _,_ • Communication and language • Dress and appearance • Food and feeding habits • Time and time consciousness • R elati s • Values and norms • s • Mental processes and learning • Work habits and practices Used to define and differentiate cultures Set of ""'uU, norms) attitude5, and other meaningful symbols .that shape human b e h o l~ o n m d the- arlil'llIe:ts, 01' products, of that behav10r El$-they are transmitted ,from onll gjmeltll~n ~ the nOllE. i i~~E~~iir Cultural values. influence individual life, ya most are ccmpretery unaware of its presem:e What people eat, how they dl'll", and what language they speak ai'll :Il1Icultural dimensions By establishing expectations, culture gives order to society, such as laws...
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- Spring '11
- Sociology, capitalist class, consumer decision, shape human behol~onmd