KIC000085 - C oncentrated Targeting S trategy Concentnted...

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Unformatted text preview: C oncentrated Targeting S trategy Concentnted Targeting S'lnltegy iiiiiiiiiiiiiii Nlehe _ DrwHgmllntof _ .m_~ .t.- M ultisegm ent Targeting S trategy Muttlsegment Targeting Strategy 3/3/2010 C oncentrated Targeting S trategy Advantage: ceneentraucn or resources MlH!Its narrowly denned segment Small flnns can compete 5t1ong po$ltionln~ Concllntnled Strategy .. Disadvantages: Segments too small, or changing Large ecmceutcrs may market [ 0 niche eegment Advantage: Greater financial succen Economies 01scale D;sacJvanrages: High costs Cannibalization ProdU4;1 design costs Produetlon costs ~ Promotion costs .. In...sntory c.osts Sftudon tN t occura When . . . . 0 1 . fMW produce cut Into Mar1l,etingresearch costs .. .... o f. film'. eddnu Management costs--- Cannibalization Multllutgment StniIItegy M U ltisegm ent Targeting S trategy .....
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KIC000085 - C oncentrated Targeting S trategy Concentnted...

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