KIC000042 - ------- ------ Chapter 1 An Overview of...

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Unformatted text preview: ------- ------ Chapter 1 An Overview of Marketing � ~a ~. Sales and Marketing __ ",O,,-rientations but look to the future, as well ~r:::~=~ _ Irads,kfHI"'YC'II __ ~ • Listen to your customers. .. whiltthC'y f.::::E'::-':':;-~-==="':;-~:::-"- .----- Discuss the differences between sales and market orientations . Comparing the Sales and Market Orientations Customer Value CIUtOlllel'Value _.alnst: § 0lllilniziltfon's till!' • rocus I Flr.·$ business I TJto.I:e10 WllOIII product I. tflrec:ted I flr.·sprl_ry ..... § The tools used to 8chleve those goals ~.-(------... LO -' _ .... · ...... _ ~---... Customer Value Requirements • Customer Satisfaction .- Offer productsthBt TIle Customer satisfaction -.. I Give Ute buyer facts • Offet' organlzallon-wlde COIlUllilment In senfce and after.sales .support thecud:ome('s Avoidunrealistic pricing • __ ... ~ __ &O __ _. IeeNng that a procIud:nte1 01 exceeded _ ~---... 4 • ...
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KIC000042 - ------- ------ Chapter 1 An Overview of...

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