KIC000054 - Exhibit 5.5 ."._-_._~.

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~ ~ 'll' ~ ~ s ~ ~ ,-, Process by whic:hpeople select, organize, and Interpret stimuli into a meaningful and cchersnt picture. Chapter 5 Consumer Decision Making 11 LO' MarketingImplicationsof Perception Is Subliminal Perception Real? ---------- C<>I>jngm_"*"O . . L.-,,' ...... AlI""""' .... _ ." --""""" .. '--"' - Important attributes Price Brand names Quality and reliability Threshold level of perception Product or repositioning changes Foreign consumer perception [L07) --'
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Unformatted text preview: Exhibit 5.5 .&quot;._-_._~. .....-K&quot;&quot;&quot;,&quot;,&quot;&quot;&quot;&quot;&quot;.,.v,&lt; Copvo1.&quot;'_c. . ...... ' .. '&quot;~.I ..._. ........... _ 1--~8~,B Biz Flix FamilvMan II ___ ............ I'Jl&quot;&quot;&quot;&quot;_ Chapter 5 Consumer Decision Making &quot;&quot;&quot;&quot;&quot;' .. _&quot;-.. ..... ,,' ... ' ' -&quot;&quot;&quot;&quot;'&quot;- Change beliefs about the brand's attributes Change the relative importance of these beliefs Add new beliefs LO' REVIEW LEARNING OUTCOME 12...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000054 - Exhibit 5.5 .&amp;amp;quot;._-_._~.

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