KIC000062 -...

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Unformatted text preview: -------------------------------------------------------------------U ndifferentiatedT argeting S trategy0"'... '.,C oncentratedT argeting S trategyiiiiiiiiiiiNiche__One segment of..om,"'''''..M ultisegm entT argeting S trategyiiiiiiiiAstrategythat chooses_twoor moreweJl.definedIIIIEmarket segmentsand_develop!>a distinct~ ...c ,~ lIf~ ~ ,...::'~::;:~'h~~ ~ .~'"',- - - - - - -Chapter 7 Segmentingand TargetingMarketsU ndifferentiatedT argeting S trategyAdvantage:Potential savingson productionand marketingcosts8..Disadvantages:UnimaginativeproductofferingsCompanymore susceptibletocompetitionC oncentratedT argeting S trategyUndifferentiated~ S tra te g y~Advantage:Concentrationof resourcesMeetsnarrowlydefinedsegmentSmallfirmscan competeStrongpositioning....Disadvantages:Segmentstoosmall,or changingLarge competitorsmaymarketto nichesegmentConcentraled[LO']StrategyLO7MullisegmenlTargeting~~{Standard Tissue}You mighi lhink a firm producinga standard producllike...
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KIC000062 -...

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