KIC000074 - LEARNING OUTCOME Leveraging Customer...

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__ ~,,,""m""''''',.oJI",h''''''''''' Campaign Management Chapter 19 Customer Relationship Management (CRM) Campaign Management Targeted Marketing Communications Offer direct incentives, such as (I price discount Offer more reinforcement of past purchase decisions Desig" around loyalty and reinforcement of purchase 00. ..... ,. __ "" ..-. .. .. """"",,,,,,,,,,,,,,,,,,,,,".,,, ... , ... ,,,,,,,,,,,"-- lncreasing Effectiveness of Distribution Channel Marketing 7
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Chapter 19 Customer Relationship Management (CRM) LO? REVIEW
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Unformatted text preview: LEARNING OUTCOME Leveraging Customer Information Marketing Information \\\ III ~ Appl on. E:I Campaign mar'lllgement Ii:l Rlltaininll' loyal customers E:I Cro55-selJJng other products o Designing targllood marketing communications RJ Reinforcing purchase decisions 121Inducing product trial by new custome~ €I Increasing errecti . ...ness of distribution channel marketing • • 8---"'-, .... "" ....---....... Improving customer serviG!!...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000074 - LEARNING OUTCOME Leveraging Customer...

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