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Unformatted text preview: LEARNING OUTCOME Leveraging Customer Information Marketing Information \\\ III ~ Appl on. E:I Campaign mar'lllgement Ii:l Rlltaininll' loyal customers E:I Cro55-selJJng other products o Designing targllood marketing communications RJ Reinforcing purchase decisions 121Inducing product trial by new custome~ €I Increasing errecti . ...ness of distribution channel marketing • • 8---"'-, .... "" ....---....... Improving customer serviG!!...
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- Spring '11
- Marketing, ... ..., campaign management, (CRM), Channel Marketing