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Unformatted text preview: 2 adult + children 1 adult + ..... " children I Under JIi yean; 13610 64 years II Over 64 years Process by which people select, organize, and interpret stimuli into a meaningful .and coherent picture. Familiamy, color, shape, "look", cerarast, movement, intensity and smell are cues that influence perception. Also vividness, shock. Importance of cues, or signals, and JND Important attributes Price Brand names Quality and reliability Threshold level of perception Product or repositioning changes Forei nconsumer erce tion Chapter 5 Consumer Decision Making When a product is purchased a need is usually fulfilled. These needs become motives when aroused sufficiently. 4...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.
- Spring '11