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Unformatted text preview: -----.-----~~~-~ - I • 1- I I 3}1/10 ! ml~La1o boil -+ 'D'i\ r\ti:- Jfxboo1~ - _ -- l~J ~chtcL-~- - r:t'Sfa.xrh - - )S~v't::~ ('\ -r-NI -- rk-l;$\~ tr\~\n:n~ ~\te'ml ,Crmtfbbj-R-) \rI.p..\ fh tvIll r1 Tlli\ \~=-uc > ~ \~-t-2Y_~~ L.., '" I -e ~?cl~-M~ - t~ - -Ftml'?oidc;. ~lflbint, ± - - - - YJli~ - - ------- - - - I -- F -;; -- - - -- ---~".- - .- . _." -~" -_._-.- - • Advantages of Internet Surveys Rapid development, Real-time reporting Allows better and faster decision Tabulated and broadcast shorter dme frame in a much making Costs can IMl cui by 2510.40 Improves customer ability 10 respond quickly to needs and market shifts Makes follow-up research easier percenlwlth ,esults in t>alilha lime Allows relevance to each respondent' own situaUon. thus speedIng the response studies and tracking Can be accompHshed at tile raspondent's convenience Slashes labor- and time-intensive research activities and costs pcctors, management, and high_ income prafen;on"l" .I I .!J Internet Samples Types of Online Focus Groups • .'IAdvantages of Online Focus Groups ;;;r;;= 1&;. jl Role of 810gs in 00 'If;m Marketing Research Refined technologies allow companies to mine data available in Intemet blags. > Cost-effectiveness > Broad geographic Companies can identify the most influential bloggers and learn exactly what they are saying (and how they are saying it). scope t---.:: > Accessibility > • Honesty . 1 ...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000090 - -~~~-~ I • 1 I I 3}1/10 ml~La1o boil'D'i r\ti Jfxboo1~ l~J ~chtcL-~ r:t'Sfa.xrh)S~v't:~-r-NI rk-l;$\~ tr\~\n:n~

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