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~lflbint, ± - - - - YJli~ - - ------- - - - I -- F -;; -- - - -- ---~".- - .- . _." -~" -_._-.- - • Advantages of Internet Surveys
Allows better and faster decision Tabulated and broadcast
shorter dme frame in a much making
Costs can IMl cui by 2510.40 Improves
customer ability 10 respond quickly to
needs and market shifts Makes follow-up
research easier percenlwlth ,esults in t>alilha lime
Allows relevance to each respondent'
own situaUon. thus speedIng the
response studies and tracking Can be accompHshed
raspondent's convenience Slashes labor- and time-intensive
research activities and costs pcctors, management, and high_ income prafen;on"l" .I I .!J Internet Samples Types of Online Focus Groups •
.'IAdvantages of Online
Focus Groups ;;;r;;=
1&;. jl Role of 810gs in
00 'If;m Marketing Research
Refined technologies allow
companies to mine data
available in Intemet blags. > Cost-effectiveness
> Broad geographic Companies can identify the
most influential bloggers and
learn exactly what they are
saying (and how they are
saying it). scope
t---.:: > Accessibility > • Honesty . 1 ...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.
- Spring '11