KIC000043 - -------------------------- Chapter I An...

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Unformatted text preview: -------------------------- Chapter I An Overview of Marketing • Building Relationships Building Relationships .-...... A_-..... .. .... eII ... -- • Elllployee ..... nlng progr ... """' .....-. ................ ,T_ wtlh C'UfNft.t _. _ _' ....-...- [LO' LO ~ ItvIkI ..... BizFlix 0 te' ~put'tIni MOnt eMphUI_ C •• on , ••• yuah,II\9'younget' plo~ tor greahlr respons .......... ---0 ~--ztl~ ~ ......... ~ +~oI!l11k1d141 ~ • __ '- __ ~J1~ _____ ._r-o..- __ ~ LO EMIlM'ft:. ICUI1ORIef' , ~_IL< _ -- _. 0 --- afMfcrHtMtJ , ~~iI_ '" dYnfl'I'''''' ~ padUUk4:S - The Jerk LO' L03 - a O"'G'~"t ®"~O"'~"'d RJl' t> RJf"''' * - - - - - =1 - .- ..-- -- - Sales vs. Market Orientations .......... • ...... -, . Defining a Finn's Business UJe .... 01"__ iI'lI' • - Building From Within =.co.parll....... • -, - .. II .Q, _. D, .. ....... E..,.,...,. .. a-. - -~ • .......... ......... ...,and ~fII -..• Ud$fJo:'IkIIld_oI -- .. ~ 5 Chapter I An Overview of Marketing • LO Anatomy of an Ad Why Study Marketing Describe several reasons for stuclylng marketing _ _- -, ..... L04Why St~dy Marketing? ....w... Why Study Marketirrg ~~ U Plays an Important role In society U Vital to business survival, profits and growth U Offen career opportunities ._- ~-._-- U Affects your life every day -, L04 ... O""'il'~". RJ'il' *to RJ~"" Assess lite wants ancrsatlsfattfon of custe.ters Deslln • ancr ... "-tle procflldofferlngs DeteJWIlneprlc_ .ncr pricing pollet. Develop dl....... ondr ... 1es --.,.---~__- Co... unlcatewldt presemand polen .... cuslo.telS -, ... ~ ®~~O~~~!l Reasons for Studying Marketing .. ."'part.1IIll U.wetlng + affectsyou every dil)'l • 6 ...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000043 - -------------------------- Chapter I An...

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