KIC000055 - Chapter 6 Business Marketing[Learning...

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""""",,,,_00,, ... _,,,, ... _- [Learning] Outcomes [LO'J [LO'J [LO'J [LOSJ Explain the North American Industry Classification System Explain the major differences between business and consumer markets Describe the seven types of business goods and services Discuss the unique aspects of business buying behavior What Is Business Marketing? ~mVSF;~0, > iiTI~ marketing of goods r, s,rteeM toindivlduals' ",'o~~iijtio~-f(){ -_ rpoS.i& other than'" i - p~rJ;ionafCogsu1nption., ~ "dii"i'iW$w.mV' -,< _. eoo,<lI"'_""_ ........ I ......... ""- Chapter 6 Business Marketing [Learning] omcomes [wli [LO'! [LO'! [LO'! Describe business marketing Describe the role of the Internet in business marketing Discuss the role of relationship marketing and strategic alliances in business marketing Identify the four major categories of business market customers Describe business marketing "" ...... Business Products The key IS Intended use Are used to manufacture other products Become part of another product AId the nonnal operations of an organization Are acquired for resale without change in fonn """'--""""" ..
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