KIC000055 - •...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • • """"",,,,_00,, ..._,,,, ... _- [Learning]Outcomes [LO'J [LO'J [LO'J [LOSJ Explain the North American Industry Classification System Explain the major differences between business and consumer markets Describe the seven types of business goods and services Discuss the unique aspects of business buying behavior W hat Is Business M arketing? ~mVSF;~0, > iiTI~ marketing of goods r , s,rteeM toindivlduals' ",'o~~iijtio~-f(){-_ rpoS.i& other than'" i- p~rJ;ionafCogsu1nption., ~ "dii"i'iW$w.mV'-,< _. eoo,<lI"'_""_ ........ I..... "- • Chapter 6 Business Marketing [Learning]omcomes [w li [LO'! [LO'! [LO'! Describe business marketing Describe the role of the Internet in business marketing Discuss the role of relationship marketing and strategic alliances in business marketing Identify the four major categories of business market customers Describe business marketing "" ...... Business Products The key IS Intended use Are used to manufacture other products Become part of another product...
View Full Document

This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

Page1 / 2

KIC000055 - •...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online