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KIC000059 - r Chapter 7 Segmenting and Targeting Markets...

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r------------------------------------------------------------------------ The Concept of Market Segmentation " ~ ~. "Y ~~.~l ",_ _ ....... ,.c ....... '-no""', ..... ""_ Chapter 7 Segmenting and Targeting Markets Explain the importance of market segmentation 2 The Importance of Market Segmentation • Markets have avariety of product needs and preferenc:es • Marketers can better define customer needs • Decision makers can define objectives and allocate resources more accurately [LO'] Discuss criteria for successful market segmentation ,,'----------" _ .. __ --.. ......... _- __~.c.. ...... ,.. ,..""""_ LO' REVIEW LEARNING OUTCOME The Importance of Market Segmentation Criteria for Segmentation fiB -,:i~,~i"",,,k:' ,Li:, ",;~,:~"",,~~ Identlftabillty,(,!ij cand!fuMe~-:,a~~~ ~_ ....... l.oo,_""."''''",_
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LO' REVIEW LEARNING OUTCOME Successful Market Segmentation
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