KIC000063 - skin safety on'babY cloth" T~gtlcleaMr,...

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....--------------------- One-to-One Marketing LO· REVIEW LEARNING OUTCOME One·ta-One Marketing Traditional Marketing On"'-1('l·OJH~ Marketing tncreasa market share Increase share of customer _ .._CO . .... ,. ."'. ..... ,... "gl!lO_ en. .... ' """"". ._"-' .... '-"J . . _ ........ _ Chapter 7 Segmenting and Targeting Markets One-to-One Marketing Explain how and why firms implement positioning strategies and how product differentiation plays a role """""""' ' ' ' ' '<:ong . .. Loa' . . ' ' ' . . ,. . . _ ,'Dete.r:lt pJUl> fabric sol'liimer Sunshine Scent and odar~movitlg 'Orfrllllll 'Stain tnIatrnmit 01;11:1 stilin-llImoVllI \illlutr brartd Bktach,-boosud}ormula, WhItening !Deblrgentam1'fabricso~nDdn liqUid' term , t OUtstandinllcleaningtor baby clothes, ~e
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Unformatted text preview: skin safety on'babY cloth" T~gtlcleaMr, almud at Hiapanic,~rI<et """.,.' '. __ Lu' ' ' 1<I<. . . • 10 • 2. Determine the dimensions underlying these positions 3. Choose a market position where marketing efforts will have the greatest impact • • Chapter 7 Segmenting and Targeting Markets """""""'-_ .......... '"",.,"""'"-LO' REVIEW LEARNING OUTCOME Positioning and Product Differentiation I ::::;:t':~':':::1~,00'_.~'~ ,.,.~ .. ~;"iceiq;J3O':yit.fC!~.cIawI.!tt.IDr~b.lse>. ~1z;1\a:;,,,,,,lirionodilsall,,.,,,fllt"""'9"d:"""~"hUl"' ' ' ~-~.~ .. i ./-----i.,-.-.,-- . .,,:.~::::--....~ l~<""'"- / u_. I ;.vw ~N9' =/-11...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

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KIC000063 - skin safety on'babY cloth" T~gtlcleaMr,...

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