KIC000067 - Chapter 8 Decision Support Systems and...

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~ Primary Data Primary Data _ ........ _- _. lnfofmation collected for the flrst time. Can be used for solving the particular problem under lnvesUgation. ----_ .. _- ~ Disadvantages of Primary Data Oz8oS'~ 11M asollUy <>t11M< 'r"'"~ (1,/"~d8(8. Expensive "Piggybacking" may confuse respondents Quality declines if interviews are lengthy Reluctance to participate In lengthy interviews _. --~~ ...... _- L0 3 Forms of Survey Research In-Home Interviews Telephone Interviews MaIlSUNeYS _. ---_ ...... _-- Chapter 8 Decision Support Systems and Marketing Research L0 3 Advantages of Primary Data Answers a ~~ specific research question Data are current "G Source of data is ~T~ known Secrecy can be maintained _. ---_ .... ""-- L03 Survey Research -' .... ""-. .- :::-. :.:=.::;:;::::; . . _---- Survey Research The most popullr technlqull for gathering primai)' data In which a researcher lnteractl w1tft people to obtain 'acu, opInions, and attlt,udes.
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KIC000067 - Chapter 8 Decision Support Systems and...

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