KIC000079 - ~, Individual Influences fl o Physiology Roles...

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arranges needs in ascending order of Importance. Beliefs and attitudes are closely linked 10 values. ",m ,~~Cultural Factors 0ii Chapter 5 Consumer Decision Making 5 Uppe' Cl~os Colt\lrt Change beliefs about the brand's attributes Change the relative importance of these beliefs Add new beliefs i «. L:b;e; 11=1 Values -1f "tsocial Factors Family
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Unformatted text preview: ~, Individual Influences fl o Physiology Roles Tastes, attitudes, and behavior evolve through maturity, experience, and changing income and status ideal selfimage vs the real self-image AIQ Chapter 5 Consumer Decision Making :1 Psychological Factors 6...
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KIC000079 - ~, Individual Influences fl o Physiology Roles...

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