Unformatted text preview: .. mark. .wtg"""n:h,xobMm; Objec1lvo 1M ~ stIouki provide InalgIltful dei;'alon-mak1ng IntonnaUon. '-'Haw do we chll~nze oor ma:rtet In 'Illm1sour advertisen. unllllrslmd?' Man.3:gement A broad-blud probillim that Decision requillil" m<lr1letlng renanh 1n order Problem for mlnag81'1o to uk. proper .<:\lon". "Haw 00 . .... teIlla ~ur~YfSi" Sources of Secondary Data Internal corporate Information Trade and Industry Auoc:latlons Secondary data is a valuable tool particularty in the problerwcpportunlty identification stage. 2. Plan the Research Design and Gathering Primary Data • / Whlth ~.arc:h questions musl be answered? How and . ....hen will dOlUl be g.athered? How wlUIhe dau be .naly,ted? MOAI 5lKondaty Infonnallon? Primary datol: SUJVtIy, ObMNoilIon, Experlment • • • 2...
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.
- Spring '11