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Unformatted text preview: '"Four P's'" 1/12/2010 1 • • • Peopte giVing up somBtt!lll9 to re.r;;eive-SOrt1el!1lng 'they would rather have: Exchange Exchange • Exchange may not take place even if conditions are met • An agreement must be reache • Marketing occurs even if exchange does not take place 1/12/2010 2...
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- Spring '11
- Business, general goals