KIC000044 - '"Four P's'"...

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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. www.marketingpower.com 0'\; Corporate Strategy deals with how a finn wil(be defined and sets general goals Business Strategy "~unctional $trategy "
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Unformatted text preview: '"Four P's'" 1/12/2010 1 Peopte giVing up somBtt!lll9 to re.r;;eive-SOrt1el!1lng 'they would rather have: Exchange Exchange Exchange may not take place even if conditions are met An agreement must be reache Marketing occurs even if exchange does not take place 1/12/2010 2...
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KIC000044 - '"Four P's'"...

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