KIC000056 - 31-33 JJ4 3346 334611 c De$.Cription...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Discuss the role of relationship marketing and strategic alliances in business marketing Chapter 6 Business Marketing 3 LO' Relationships in Other Cultures Identify the four major categories of business market customers "".,."".-_ ....... "' ' ' - .. _- LO' Strategic Alliances LO' REVIEW LEARNING OUTCOME Relationship Marketing and Strategic Alliances ""_. ._00. ....". ... '..... ,..."-'"_ Major Categories of Business Customers _OEMS 3 ,.. ··, ~vem~ MunicIpal ,~, Local
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Producers r Original I l Equipment OEM •. Manufacture,. Individuals and organiZations that buy business goods ancl Jm:orpor1lte them into the ~ "\ ~...: products ttud they produce for t, ~ .Q i' eventual8-ale to ottler produce,. . r. o,j. fiP?. ..... or to consurT11ltl1l. ~f/ . tf:>- 'JiI' id [LO~,., dlrw.,:,; . _. ----_ .. _- 81 North Ameiican Industrv Classification System /' Explain the North American lndustry Classification System _. ---_ ...... _- LOS Example of NAICS Hierarchy NAIeS ...,.'" SubUcto. .- Industry u.s. leVel "'~p Inoostry NAICS
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 31-33 JJ4 3346 334611 c_ De$.Cription----_ ... R_produetioft-.. .............. ~ .....-...... ~-......-.-optiQJ medill-'---_ ..... _-Chapter 6 Business Marketing • LO' REVIEW LEARNING OUTCOME Business Market Customers _.---.--..... _-LOS NAICS • NAleS A detailed numbti'rlng 8-)'Iitem deveJOpltd by tM U.S., Canadl, and MftJ:lco 10duMfy NorttJ AmerIcan bU.lnHli •• tabllshments by theIr maln pnlduction prQ(:eHft. _. ~-_'-'""o. ..... __ LOS NAICS '" Provides a common indu$by classification system o Valuable tool for marketers in analyzing, segmenting, and targeting markets 0' Data can be used to determine: '" Number, slU'. and geGQf.lIphle dispersion of firms I ' Maf1l., poWnti41l/ rrartelit Shilhlltsfifnlle5 • Sales for.cuts 0-New customer lck-ntiflCllItion _.-----...........-• 4...
View Full Document

This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

Page1 / 2

KIC000056 - 31-33 JJ4 3346 334611 c De$.Cription...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online