KIC000068 - • Chapter 8 Decision Support Systems and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Chapter 8 Decision Support Systems and Marketing Research LO' Ethnographic Research [LO'] The Sampling Procedure Sample Universe LO' Sampling Procedure • t t• .'f,'. , t t,'. t' t,'. I I A subset from a large population. The populatlcnfrorn a eamplewtn LO' Types of Samples .... Pr.obability !~; S.arrlples '0" ,""on-Probability Samples IIIi .cenvenlence Sample Judgment Sample Probability Samples Quota S~mple r~Non.,.Pro~abiljty, i ,j,-,Sill:Tlples k, .'j;' ' ~ "",_, """"""'_c..a ...,....."","'... which be drawn. Snowball, Sample "o... _ LO' Probability Samples LO' Nonprobability Samples Any sample in which little or Nonprobability Sample no attempt is made to get a representative cross-section ofthe population. i, ccnvemence Sample ',_ f A fonn of nonproba:biljty sample using respondents who ere convenle,!lt. or readily accessibte;to. the researcher. """""t- • 7 Chapter 8 Decision Support Systems and Marketing Research LO' Types of Errors LO' Field Service Firms • Provide: • Focus group facilities • Mall intercept locations • Test product storage • Errorbec'a~e Kitchen facilities • Retail audits ti:te:s~l~ted ~ample"s an 'ill'lperfectT8~entation of' , 0- t~!~e,ral!J?~'pUla~,n~ LO' Analyzing the Data LO' Preparing and Presenting the Report / c""'""' . _coo . """"'" LO' Following .......... """' .• ,,..."",.....,.. c,_" Up LO' /~==========~ • Were the recommendations • Was sufficient decision-making information included in the report? • What could have been done to make the report more useful to management? 'l • • • • • Concise statement of the research objectives Explanation of research design Summary of major findings Conclusion with recommendations """"'""'_"*"" ••• ,"'J~.""_....... Lo .... REVIEW LEARNING OUTCOME followed? Steps in a Marketing Research Project ~~I\St.t-.~;I==l ,c ,~~"""::;! j'='''.. .,~ J~ ....... ~~ -.......--..."' """.'''"' .... ",,, ..-. ... .. .. • 8 ...
View Full Document

This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.

Page1 / 2

KIC000068 - • Chapter 8 Decision Support Systems and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online