KIC000068

# KIC000068 - Chapter 8 Decision Support Systems and...

This preview shows pages 1–2. Sign up to view the full content.

LO' Ethnographic Research Chapter 8 Decision Support Systems and Marketing Research [LO'] The Sampling Procedure Sample A subset from a large population. 7 LO' Sampling Procedure .' , t t f,'. t • t,'. t' t,'. I I .... Probability Samples r~Non.,.Pro~abiljty, i ,j,-,Sill:Tlples ' "",_, """"""'_c..a ..., ..... "","'... "o... _ LO' Probability Samples Universe The populatlcnfrorn which a eamplewtn be drawn. LO' Types of Samples ,""on-Probability Samples IIIi '0" .cenvenlence Sample Judgment Sample Quota S~mple k, .'j;' Snowball, ~ Sample Pr.obability !~; S.arrlples LO' Nonprobability Samples Nonprobability Sample Any sample in which little or no attempt is made to get a representative cross-section ofthe population. ccnvemence Sample i, ',_ f A fonn of nonproba:biljty sample using respondents who ere convenle,!lt. or readily accessibte;to. the researcher. """""t-

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document
LO' Types of Errors Errorbec'a~e ti:te:s~l~ted~ample"s an'ill'lperfectT8~entation of' , 0- t~!~e,ral!J?~'pUla~,n~ LO' Following Up /~==========~ Were the recommendations followed? Was sufficient decision-making
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

### What students are saying

• As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

Kiran Temple University Fox School of Business ‘17, Course Hero Intern

• I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

Dana University of Pennsylvania ‘17, Course Hero Intern

• The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

Jill Tulane University ‘16, Course Hero Intern