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Unformatted text preview: Frequently purchased low cost goods May stick with one brand ttw ),;2 Buy firstlevaluate later Quick decision 3 ,Extensive Decision Making High levels of involvement High cost goods Evaluation of many brands Long time to decide May experience cognitive dissonance Marketing Implications .of Involvement r . ~'7%''P Low-involvement purchases require: In-store promotion, eye-catching packaqe ..... design, and good displays. Coupons, cents-off, 2-for-1offers Chapter 5 Consumer Decision Making 4 ! Factors Determining the Level of Consumer Involvement 3 .1Ji'Nti~i\ Situation...
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- Spring '11