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KIC000088 - Planning the Research Design'6i"$i...

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3 Planning the Research Design How and WhEm will data be gathered? Survey Research The !J101lotpopular t~hnlql,l~\. for9at~ring.pl'inl~rV'~~a'I,~;~, Which,S l'Me-a~er infer4¢5'i0 4 wlt~peOple,to~~nJacts, ' .'I Opi,nlons, and ~ttft.'oldes·'§:>';h i . 11 Survey Research: Questionnaire Design An interview question that asks the respondent to make a selection from a limited list of responses. ~Wt7£o -~~~~,:"'4S'b .- ~',,~ 'A 'clo$edofin4ed'qultSUo.'l ' deslQned to me~tire the1n'ten~lty. Of'1I ~!ldent'& ans:-ver, ''''!%!.:!'? ""'6i'""$i Dil>a~v:antC!.gesof ..,!-:===---- '.~I1l!~ D,~f:'!ii - Answers a specific D Expensive researchquestion (Thousandsto Millions) Dataarecurrent D "Piggybacking"may Source of data is known confuse respondents Secrecy can be Q Quality declines if maintained interviewsare lengthy (information is D Reluctanceto participate proprietary) in lengthyinterviews Disadvantages are usually offset by the advantages of primary data. "U Survey Research: '~ FOrms of Survey Research _'" ~ ,!!;iB '~ Executive Interviews j(;:~~p~nterv,ie;~ ~ its1.2i~: ti ,,~, ;';'>fu L ' See Exhibit 8.2 (pg.117) for detail characteristics of each.
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