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Unformatted text preview: • • • 3 Planning the Research Design How and WhEm will data be gathered? Survey Research The !J101lotpopular t~ h n lq l,l~ \ . fo r9 a t~ rin g .p l'in l~ rV '~ ~ a 'I,~ ;~ , Which,S l'Me-a~er infer4¢5'i0 4 wlt~peOple,to ~~nJacts, ' .'I Opi,nlons, and ~ttft.'oldes·'§:>';h i . 11 Survey Research: Questionnaire Design An interview question that asks the respondent to make a selection from a limited list of responses. ~ W t7 £ o-~ ~ ~ ~ ,:"'4 S 'b .- ~',,~ 'A 'clo$edofin4ed'qultSUo.'l ' deslQned to me~tire the1n'ten~lty. Of'1I ~!ldent'& ans:-ver, ''''!%!.:!'? " " '6 i'" " $ i Dil>a~v:antC!.gesof ..,!-:= = = ---- '.~I1l!~ D,~f:'!ii- Answers a specific D Expensive researchquestion (Thousandsto Millions) Dataare current D "Piggybacking"may Source of data is known confuse respondents Secrecy can be Q Quality declines if maintained interviewsare lengthy (information is D Reluctanceto participate proprietary) in lengthyinterviews Disadvantages are usually offset by the advantages of primary data.advantages of primary data....
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This note was uploaded on 09/01/2011 for the course MTK 340 taught by Professor Folger during the Spring '11 term at Iowa State.
- Spring '11