COM 301 Final Note1

COM 301 Final Note1 - COM 301 Final Notes 1. Bacons Volume...

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COM 301 Final Notes 1. Bacon’s – Volume of directories of mass media in North America. 5 Volumes. Once a year. 2. Vocus – Bacon’s competitor. Acess costs $1000s of dollars. 3. Traditional Media Relations Smaple Tools and Terms Press Release (News Release – Send to media gatekleeper to make their representation job easier. Hope they turn it yo your advantage Press Conference Media Tour – Take client around Wire Service Bacon’s Media Directory Editorial Calendar Lead Time (long/Short) Beat/Op Ed B Roll-VNR (30 sec long highly productive story) B roll si raw viidoe footage Exclusive 4. PR Personnel – can be held responsible if they provide advice/faulty support an illegal activity of a client/employers. Area of liability = conspiracy Can be names as co- conspirator if 1) Participate in illegal action (Ie bribe govt official, cover info) 2) counsel and guide the plicy behind an illegal action 3) help establish “front group” 4) Cooperate in any other way to further illegal action 5. PR firms – Legal responsibility y to practice “due diligence” in type of info supplied
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COM 301 Final Note1 - COM 301 Final Notes 1. Bacons Volume...

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