COM 301-Writing Assignment 2

COM 301-Writing Assignment 2 - Allison Lo Professor Quigley...

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Allison Lo Professor Quigley COM 301 Writing Assignment #2: PR Newswire vs. Business Wire Memo To: Quigley Records From: Allison Lo Date: 19 June 2007 Subject: PR Newswire vs. Business Wire After studying and analyzing both PR Newswire and Business Wire in terms of distribution and coverage, its various services, accessibility to journalists, and ease of website navigation, I have come to the conclusion that PR Newswire is the media distribution service that is best suited for Quigley Records’ needs. Both PR Newswire and Business Wire service government agencies, non profit agencies, corporations and labor organizations and perform similar services such as sending press releases and multimedia to the general public, communities, newspapers and other mainstream media. However, I believe PR Newswire has an advantage over Business Wire in that PR Newswire was established first in 1954 and has 7 more years of experience over Business Wire, which was established in 1961. PR Newswire is also the first establishment to pioneer the idea of disseminating news via “wire”. In terms of distribution and coverage, PR Newswire has offices in 11 countries and services media outlets in 135 different countries offers information and news releases in 40 different languages. Business Wire falters in this area in that it has only 6 bureaus outside of the United States. As for distribution, PR Newswire reaches more than 78 categories of industry trade media and more than 3,600 Websites and databases. It has over 688 RSS news feeds; 188 of these which are open to the public. Business Wire offers 18 general industry categories on their website. Again, PR Newswire seems to excel over Business Wire in that PR Newswire is much more specific to a user’s needs
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COM 301-Writing Assignment 2 - Allison Lo Professor Quigley...

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