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Unformatted text preview: FT 303 Test 1 Study Guide Electronic Media Chapter 1 • Broadcasting – Sending of radio and TV programs thru the airwaves. Dominated by big 3: ABC, CBS, and NBC. • Affiliate – a station or system that receives programming from a broadcast or cable network • Commercial Broadcasting – system of disseminating programming that is financially supported primarily by advertising. • Public Broadcasting – noncommercial form of broadcasting that gets money from audience members, corporations, and to some extent the government. • CATV early name for cable. • Direct Broadcast Satellite – later becomes satellite TV. Process of transmission and reception in which signals sent to a satellite can be received directly by TV sets in homes that have small satellite receiving dishes mounted on them. • Low Power TV (LPTV) – TV stations that broadcast to a very limited area because they don’t transmit with much power. • Narrowcasting – Playing program material that appeals to a small segment of the population rather than a broad segment. • Convergence – The coming together of various media forms and facilities, such as TV and computers, so that they merge and share characteristics. • Proliferation – the distribution of media content over an increasing number of venues and platforms • Resilience – the ability of various forms of electronic media to adapt and continue to exist, even under adverse conditions. Electronic Media Ch 5 – Radio History • 1873 James Clerk Maxwell – publishes theory of electromagnetism. Predicts the existence of radio waves and how they should behave • 1880s Heinrich Hertz – proves Maxwell’s theory and generates radio energy from one end of lab and transmitted it to the other end • Guglielmo Marconi – Transmits dots and dashes of Morse code using radio waves. 1897 – gets patent and establishes Marconi Wireless Telegraph Company. Improves on wireless technology and began supplying equipment to ships. 1899- forms subsidiary company in the US. • 1904 John Fleming – develops vacuum tube, which led the way to voice transmission. • 1907 Lee De Forest – patents audion tube amplifying sound to a much greater degree than was previously possible. 1910 – broadcasts singing of Enrico Caruso from the NY Metropolitan Opera House Sinking of Titanic • First congressional law to mention radio was passed in 1910 – required all ships holding more than 50 passengers to carry radios for safety purposes. • Wireless operator transmitted SOS on Titanic when iceberg struck, but nearby ships’ wireless operators had signed off for the night. • Operators on land who had been receiving messages heard the distress calls, so for the first time in history people knew of a distant tragedy as it was happening....
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- Spring '11
- RCA, NBC