This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: FT 303 Test 1 Study Guide Electronic Media Chapter 1 Broadcasting Sending of radio and TV programs thru the airwaves. Dominated by big 3: ABC, CBS, and NBC. Affiliate a station or system that receives programming from a broadcast or cable network Commercial Broadcasting system of disseminating programming that is financially supported primarily by advertising. Public Broadcasting noncommercial form of broadcasting that gets money from audience members, corporations, and to some extent the government. CATV early name for cable. Direct Broadcast Satellite later becomes satellite TV. Process of transmission and reception in which signals sent to a satellite can be received directly by TV sets in homes that have small satellite receiving dishes mounted on them. Low Power TV (LPTV) TV stations that broadcast to a very limited area because they dont transmit with much power. Narrowcasting Playing program material that appeals to a small segment of the population rather than a broad segment. Convergence The coming together of various media forms and facilities, such as TV and computers, so that they merge and share characteristics. Proliferation the distribution of media content over an increasing number of venues and platforms Resilience the ability of various forms of electronic media to adapt and continue to exist, even under adverse conditions. Electronic Media Ch 5 Radio History 1873 James Clerk Maxwell publishes theory of electromagnetism. Predicts the existence of radio waves and how they should behave 1880s Heinrich Hertz proves Maxwells theory and generates radio energy from one end of lab and transmitted it to the other end Guglielmo Marconi Transmits dots and dashes of Morse code using radio waves. 1897 gets patent and establishes Marconi Wireless Telegraph Company. Improves on wireless technology and began supplying equipment to ships. 1899- forms subsidiary company in the US. 1904 John Fleming develops vacuum tube, which led the way to voice transmission. 1907 Lee De Forest patents audion tube amplifying sound to a much greater degree than was previously possible. 1910 broadcasts singing of Enrico Caruso from the NY Metropolitan Opera House Sinking of Titanic First congressional law to mention radio was passed in 1910 required all ships holding more than 50 passengers to carry radios for safety purposes. Wireless operator transmitted SOS on Titanic when iceberg struck, but nearby ships wireless operators had signed off for the night. Operators on land who had been receiving messages heard the distress calls, so for the first time in history people knew of a distant tragedy as it was happening....
View Full Document
- Spring '11