Group Case 2 Part 1A_Summer2011

Group Case 2 Part 1A_Summer2011 - MAR6805 Marketing...

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MAR6805 Marketing Management Overview Part 1A: You will be responsible for reading the corresponding case and submitting your individual work as an assignment and in your team discussion forum by the specified due date (see course schedule/ for details). Be reminded that there are two parts to Case 1: Part 1A Questions and Part 1B, which is the corresponding excel spreadsheet with the financial analysis. A word of advice, read the case carefully, including the exhibits and the footnotes. The information in the fine print is relevant. Mountain Man Brewing Company: Bringing the Brand to Light 1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market? Read carefully the case and make a list of the pros and cons of each possible action. Use the fol- lowing table to summarize your findings. Consider the following points: Introducing Mountain Man Light Not introducing Mountain Man Light Pros Attract younger and female  drinker and grow market share .25% market share increase Profits of 7.5% by 2010 Meet market demand and make  up for lost sales Health conscious consumers are  demanding light beers
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This note was uploaded on 09/01/2011 for the course BUSINESS MAR 6805 taught by Professor Dr.ceciliam.o.alvarez during the Spring '11 term at FIU.

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Group Case 2 Part 1A_Summer2011 - MAR6805 Marketing...

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