Group Case 2 Part1B_Summer2011

Group Case 2 Part1B_Summer2011 - MountainManBrewingCompany

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Mountain Man Brewing Company  Financial Projectio 2005 2006 Revenues from MM beer $50,440,000.00  $49,431,200.00  Contribution (Gross Margin)  $15,636,400.00   $15,323,672.00  Loss of Contribution n.a.  $766,183.60  Launch Advertising Costs n.a.  $750,000.00  n.a.  $900,000.00  Incremental costs associated with light product n.a.  $2,416,183.60  E.C. Light Beer Market Assumed market for Light Beer  18,744,303.00   19,494,075  n.a. 0.25% n.a.  $48,735  Contribution of Light Product n.a.  $1,236,899.07  Net Change in Contribution n.a.  $(1,179,284.53) Discount Factor  n.a. 1.12% Present Value ($1,052,932.62) 5 Year NPV (2006-2010) Market Share for  Mountain Man Light Barrels Sold of  Mountain Man Light
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ons 2007 2008 2009 2010  $48,442,576.00   $47,473,725.00   $46,524,251.00   $45,593,766.00   $15,017,198.56   $14,716,854.75   $14,422,517.81   $14,134,067.46   $750,859.93 
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Group Case 2 Part1B_Summer2011 - MountainManBrewingCompany

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