PERSUASIVE-EMAIL MESSAGE ASSIGNMENT

PERSUASIVE-EMAIL MESSAGE ASSIGNMENT - PERSUASIVE E-MAIL...

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PERSUASIVE E-MAIL ASSIGNMENT (50 Points) Chose Scenario 1 or Scenario 2 and write a PERSUASIVE EMAIL Follow these guidelines: 1. Use correct e-mail formatting 2. Use correct mechanics (spelling, word choice, etc.), tone, strategy and accuracy 3. Write an attention-getting subject line 4. Email your persuasive message to me at: lisakleiman@boisestate.edu 5. DO NOT send as an attachment 6. Include contact information (relating to the message – not your own) 7. At the bottom of the message include your name and sec# 8. Your message should: 1) grab attention, 2) build interest, 3) stimulate desire, and 4) motivate action 9. Use formatting techniques to emphasize key points (i.e. color, underlining, bolding, larger font, etc.) SCENARIO 1: Promoting Idaho ABC Adventures Guided Rafting Trips (note: this company is hypothetical) Tourists from all over the world enjoy rafting trips led by friendly guides at Idaho ABC Adventures in Riggins, Idaho. One of the company’s principal target markets is previous
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This note was uploaded on 09/03/2011 for the course BUS COM 201 taught by Professor Kleiman during the Spring '11 term at Boise State.

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PERSUASIVE-EMAIL MESSAGE ASSIGNMENT - PERSUASIVE E-MAIL...

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