Comm 1000 March 31 - Comm 1000 March 31, 2010 Audience...

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Comm 1000 March 31, 2010 Audience Analysis Why Bother? ME! (we’re pretty self-centered) Allows you to have maximum impact Ethical consideration: Don’t use this for manipulation Politicians Sales people Three Questions to ask when preparing for a speech 1. Who is your audience? 2. How do you want them to be changed… Cognitively? Affectively? Behaviorally? 3. Why aren’t they already? Show Relevance! Introduction 1. Open with impact 2. Clear thesis statement 3. Show relevance (connect to) our audience So what? Tune in to WIIFM (What’s In It For Me?) Help with Relevance What is your audience doing about your topic right now? Why do you care about your topic? What’s one feeling or emotion to which your audience can relate? Find Out About Your Audience General Characteristics Disposition Friendly? Neutral? Hostile? Uninterested? Captive? (probably heterogeneous) There because of their own free will? (probably homogenous) Topic What do they already know about your topic?
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This note was uploaded on 09/05/2011 for the course COMM 1000 taught by Professor Staff during the Spring '10 term at University of Central Florida.

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Comm 1000 March 31 - Comm 1000 March 31, 2010 Audience...

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