mediated communication

mediated communication - Media and Mediated Communication...

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Media and Mediated Communication What is the difference? -the channels used for communication -media- media or mass media -mediated communication - communication that is mediated by -communication technology (media) -other objects/ artifacts? -concepts/ideas/principles? Communication Medium as a Tool -Media as “extensions of man” (Marshall McLuhan) technological tools that “extend out natural ability” to create, transmit, receive, and process visual, auditory, olfactory, gustatory, or tactile messages” - Medium as a Transmission Tool o Technology in the communication iceberg Permanence and portability -fuctionas for info transission -transmission -reproduction and amplification -display -storage and retreiwval cues of media -technological features than transmit communication using a specific communication mode
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-Medium as social tool - social functions of media -enable forms of communication - self expression (status symbol) -societal participation (democracy, control, propaganda) - norms about social media
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mediated communication - Media and Mediated Communication...

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