Comm Theory 9-13

Comm Theory 9-13 - Communication Theory What is Theory A...

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Communication Theory
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What is Theory? A theory is an abstract system of concepts that specifies the relationships among those concepts to help us understand a phenomenon. A theory is a way to describe, explain, predict, and control something.
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Components of Theory Concepts – words or terms that label the most important elements in a theory. Nominal concepts – unobservable (love) Real concepts – observable (height, weight) Relationships – specifications for the ways in which the concepts in the theory are combined. (which concept predicts other)
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Example: Social Exchange Theory Time of Costs of Relationship Frequency of the Year Maintenance Breakups
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Goals of Theory Explanation- explain why things happen; why do college kids break up more in may and september? Understanding- trying to explain reasons of how stuff can happen Prediction- predict specific outcomes (gottman- criticism, contempt, defensiveness, withdrawal to predict divorces) Social Change- critical approach to try and change society
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Comm Theory 9-13 - Communication Theory What is Theory A...

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