Media Ecology 11-29

Media Ecology 11-29 - Media Ecology Media Ecology Theory...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Media Ecology
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Media Ecology Theory (Television as Epistemology) Viewer – Helpless Media Exposure – Powerful Effects – Epistemology
Background image of page 2
Assumptions The dominant medium for communication within society corresponds with conceptions of reality. Television has become the dominant mode of communication in our society. (in the 1980s) Public discourse has become nonsense.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Literate Age Since the beginning of the 16 th century, knowledge was transferred through print. Effective communication required complex argument, logic, and semantic clarity. Print media encouraged rationality and contemplation. Advertising or persuasion required logic and rationality.
Background image of page 4
The advent of the telegraph and the photograph in the 1800s gave rise to context free communication. News became national & international, but superficial and largely irrelevant. Knowledge became about knowing a lot of things, but not
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/05/2011 for the course COMM 200 taught by Professor Theiss during the Spring '07 term at Rutgers.

Page1 / 10

Media Ecology 11-29 - Media Ecology Media Ecology Theory...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online