Mediated Communication 11-10

Mediated Communication 11-10 - Behavioral Attitudinal...

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Mediated Communication
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Characteristics of Mediated Communication Impersonal Limited opportunity for feedback Asynchronous Passive audience Anonymous Limited accountability
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Issues in a Mediated Society Counterfactual representations Availability of synthetic experiences Dramatization of factual experience Simplification of complex issues Substitution of communication for transportation
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Facets of Media Studies Media Industry Media Effects Viewer Media Exposure Effects
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Characterizations of Viewers Passive Active but sometimes weak Active and strong
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Assumptions about Media Effects Powerful (Direct) Limited (Indirect) Individual Differences Social Categories
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Different Kinds of Effects
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Unformatted text preview: Behavioral Attitudinal Cognitive Physiological Uses & Gratifications Theory Viewers active and strong Media Exposure Limited/Indirect Effects - Behavior UGT: Reasons for Media Use Diversion Emotional Release Companionship Identity Reinforcement Surveillance UGT: Media User is in Control Selective Exposure Selective Perception Selective Retention UGT: Outcomes of Media Viewing Media has become one of the options for individuals seeking to meet their needs. Nothing happens to users of media that the users dont enable. Implications are short term and of little social consequence....
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This note was uploaded on 09/05/2011 for the course COMM 200 taught by Professor Theiss during the Spring '07 term at Rutgers.

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Mediated Communication 11-10 - Behavioral Attitudinal...

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