Rhetoric 11-3

Rhetoric 11-3 - Public Communication Characteristics of...

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Public Communication
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Characteristics of Public Communication Formality Audience diversity Communication role rigidity Transience
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Rhetoric An action humans perform when they use symbols for the purpose of addressing some social issue. Intentional- goal oriented, trying to accomplish something Strategic- we have to have a plan as to how we will accomplish our goal Not all rhetoric is public address, but public communication is almost always rhetorical.
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Bitzer’s Rhetorical Situation A rhetorical situation is a situation that calls for discourse. Exigence Audience Constraints
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Conditions defining Rhetorical Action A problem is perceived Problem can be addressed through symbolic action Solution requires mobilization of the public Symbolic action is taken
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Functions of Rhetorical Criticism Assess effects of discourse Illuminate events, contexts, and/or speakers Understand contemporary events Develop and refine communication theory
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This note was uploaded on 09/05/2011 for the course COMM 200 taught by Professor Theiss during the Spring '07 term at Rutgers.

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Rhetoric 11-3 - Public Communication Characteristics of...

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