Unformatted text preview: Interpretive Interpretive Competence
Chapter 6 Semiotics
Semiotics Looks at signs
Sign: Can be any word, color, sound, etc. Signifier The symbol (or code) ‘a book’ Signified The concept of what a book is/represents Semiotics cont.
Semiotics cont. Syntagmic analysis Paradigmatic analysis Where signs are placed; order
The value of sign (includes absence); in relation to other signs Denotative
Myth Semiotics, cont.
Semiotics, cont. Codes Figure/ground Proximity Continuity Closure What processes are involved in What processes are involved in Perception? The perceptual trio Emotion, Motivation, and Social Cognition Emotion and Perception
Motivation and Perception
Social Cognition and Perception
Schema A cognitive structure that helps us process and organize information; a cluster of abstract knowledge How is Social Cognition Structured?
How is Social Cognition Structured? Types of Cognitive Structures
Personal constructs Person and group schemas Stereotypes Role and relational schemas Self schemas Event schemas Scripts and episodes How is Social Cognition Structured?
How is Social Cognition Structured? Cognitive Schemas and Perceptions Naïve realism Seeing what we believe Dual processing Impression formation Attention and identification Controlled categorization Personalization http://www.hulu.com/watch/6638/arrested
developmentgoodgrief What is involved in Interpersonal What is involved in Interpersonal Perception? Sizing up situations Orienting ourselves; episode identification Using scripts to guide interaction Open, closed and defined episodes Be mindful What is involved in Interpersonal What is involved in Interpersonal Perception? Sizing up people Using personal constructs to judge others Implicit personality theory Organizing trait impressions Primacy vs. recency effects Mood congruity hypothesis Recency vs. Frequency
Recency vs. Frequency Storage Bin Model Storage Battery Model Recently primed concepts are strongest
Emphasizes frequently primed concepts Synapse View Model Time determines whether recently or frequently primed concepts emerge as more important What is involved in Interpersonal What is involved in Interpersonal Perception? Sizing up relationships Self monitoring: Deciding who we want to be The impact of relational schemas Defining relationships What is involved in Interpersonal What is involved in Interpersonal Perception? Explaining behavior: Attribution theories Attribution Bias 1: The Anchoring Effect Attribution Bias 2: Overestimating personality Attribution Bias 3: Underestimating the situation Attribution Bias 4: Perceptive matters What is involved in Interpersonal What is involved in Interpersonal Perception? Listening: Interpreting verbal and nonverbal messages The listening process
Types of listening Effective responding Discriminatory
Empathic Active listening Emotional intelligence and listening ...
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- Spring '11
- Signifier, Social Cognition Structured