Enterprise_Search_Trenches

Enterprise_Search_Trenches - Enterprise Search A View From...

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Enterprise Search A View From the Trenches Jennifer English Search Engineer / Interaction Designer MIMS 2001 November 7, 2005
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Agenda ! Context ! What is Enterprise Search? ! How is it different from Internet search? ! Content ! User interface ! Language ! Search context ! Results ! Search Logs
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Some context ! Largest not-for-profit HMO in the US ! 8.2 million members ! About 145,000 employees, plus 15,000 or so doctors ! 8 Regions ! About 35 Unions ! 30 hospitals ! 431 medical office buildings ! Operating revenues of $22.5 billion
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Enterprise search: definition ! Search implemented within a business context for internal users " Index internal content " Serve internal clients and end-users ! As opposed to companies “optimizing” search on the Internet, which is more of an external, marketing and PR function " Buying ads " Optimizing content ! I am going to talk specifically about internally- facing search for employees – not the public site
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Technology is not really the issue ! It’s tempting to assume that “the best” search engine is the answer to all search problems ! There are many enterprise search products on the market, each has its strengths and weaknesses ! It’s important to know the business climate of the organization when choosing one " Content " Users – end users and business clients " What capabilities users expect " Capabilities users need " Organizational commitment to search
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Enterprise search: how it’s different ! Search is not the business of the enterprise " Most organizations do not invest any time in search " As opposed to companies whose life-blood is improving search ! User task is different " Internet: find an answer or a starting point " Intranet: find the right answer, know it’s the right answer ! Statistical data is not there " Fewer searches per day " Less content ! In-links are not there " Important in improving relevancy on the Internet
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Enterprise_Search_Trenches - Enterprise Search A View From...

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