LiveWebSearch - Live Web Search Mary Hodder CEO: Bloqx,...

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Live Web Search Mary Hodder CEO: Bloqx, Inc. mary@hodder.org Blog: napsterization (napsterization.org/stories)
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Live Web Buzz: Doc Searls: ‘the live web’
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Search: static web ± Google was created for the static web ± Pagerank is a function of people's interest on one site, in another site, as expressed in links. ± Google’s genius was equating those links to social gestures that had value. ± Key word search returns the 'most relevant' results based upon whomever has the most pagerank.
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Search for ‘mary hodder’ in Google Yields: ± ‘napsterization’ ± ‘biplog’ ± ‘speaking engagements’ ± ‘bloqx’ ± ‘hodder.org’
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Search for ‘napsterization’ in Google Yields: ± ‘mary hodder’ ± The napsterization blog itself ± Uses of the word, napsterization
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Search for ‘mary hodder’ or napsterization in blog search ± Yields key word matches ± Reverse chron order ± Link search: yields all those who have linked to url ± Reverse chron order ± Can resort by Authority in some services
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Static webpage search ± Static Webpages: Example webpage from a bank. ± Incoming links 'define the bank' referring to it as an entity, but the bank doesn't change it’s pages. ± Outgoing links from bank site rarely change. ± Don’t really want sites like that to update a lot; useful in static nature
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Why do we care about live web search? ± Marketing reasons: blog creators more likely to be:
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LiveWebSearch - Live Web Search Mary Hodder CEO: Bloqx,...

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