Keval Desai 10-21 Product Management

Keval Desai 10-21 Product Management - 10/21/2010 Product...

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10/21/2010 Product Management at Internet start-ups – Keval Desai I. Concepts to users to revenue to profit to concept – Product Management a. Role of internet in product management i. $800 million to get to the 1 st Mach 3 Gillette razor over 3 years ii. iii. Testing the market 1. Travel to different countries and give representative consumer chance to use product a. Takes time and money 2. It is essential to ship out product in its final iteration b. Google i. Only took 6 months for google to reach foreign countries 1. “Google” is available to foreign “consumers” through internet, not necessary to physically travel around globe to test market c. Cost of failure – Recalls i. Internet – allows for low cost of failure ii. Traditional – product recall is costly and loses consumers d. The internet allows instantaneous feedback from representative consumer i. Low cost to test market ii. Easily accessible to “rep consumers” iii. Allows multiple opportunities to test many ideas e. Statistics
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i. 3 Billion people have access to electricity and mobile
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Keval Desai 10-21 Product Management - 10/21/2010 Product...

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