This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: e. Statistics i. 3 Billion people have access to electricity and mobile phones ii. 2 Billion people have access to internet iii. 500 million facebook users iv. 300 million US population II. Market Potential a. Half of world’s population cannot be reached through internet i. Enormous upside to reach this segment b. Important to focus on largest market segment c. Usage over users i. Having access does not equate to usage d. China has the largest amount of users and growth i. Consider users, spoken language, products they use e. In-depth market research is necessary f. Use social networks to expand product to new users III. Present is Mobile “Mobile will be bigger than desktop internet in 5 years” a. Mobile definition expanded to include internet connectivity b. Tech Cycles i. Mainframe computing – 1960s ii. Mini-computing- 1970s iii. Personal computing – 1980s iv. Desktop Computing – 1990s v. Mobile Internet computing – 2000s c. The next generation of opportunity – Global & Mobile IV....
View Full Document
This note was uploaded on 09/04/2011 for the course ENGR 102A taught by Professor Staff during the Fall '11 term at UCSB.
- Fall '11