Module 3 Assignment MKT

Module 3 Assignment MKT - Hotel Industry Christopher Brooks...

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Unformatted text preview: Hotel Industry Christopher Brooks Grand Canyon University MKT 245, Principles of Marketing Monday, September 05, 2011 Christopher Brooks MKT- 245 Principles of Martketing (0101) Monday, September 05, 2011 Professor Green a) Industry Trade Association (American Hotel and Lodging Association) http://www.ahla.com/ b) Environmental Scan WANG, Jin-zhao & WANG, Jing/Management Science and Engineering (2009, December) Issues, Challenges, and Trends, that Facing Hospitality Industry Vol.3 No.4 53-58 i) Social Bojanic, David C., & Reid, Robert D. (2009). Hospitality Marketing Management : Hoboken , N J: John Wiley & Sons, Inc. WANG, Jin-zhao & WANG, Jing/Management Science and Engineering (2009, December) Issues, Challenges, and Trends, that Facing Hospitality Industry Vol.3 No.4 53-58. ii) Economic Bojanic, David C., & Reid, Robert D. (2009). Hospitality Marketing Management : Hoboken , N J: John Wiley & Sons, Inc....
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Module 3 Assignment MKT - Hotel Industry Christopher Brooks...

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